Next Level Carbon Neutral Practices In Michigan

February 24, 2023

Major businesses in Michigan laud climate action to support transition to carbon-neutral economy   

April 18, 2022 Lansing, Michigan, State Policy   

Businesses including Crystal Mountain, EILEEN FISHER, Ford, General Mills, General Motors, IKEA Retail U.S., and Siemens say MI Healthy Climate Plan will strengthen Michigan’s vitality, competitiveness, and economic growth   

Major businesses with operations and employees across Michigan want to see the state scale up strategies to achieve a carbon-neutral economy by 2050. They say that doing so would help safeguard the state from climate threats and reap the economic opportunities of the clean energy transition.   

In a letter sent todayto Gov. Gretchen Whitmer, 15 business signatories—which include Crystal MountainEILEEN FISHERFordGeneral MillsGeneral MotorsIKEA Retail U.S., and Siemens among others—emphasized the importance of making climate action a priority for Michigan. These companies have all made significant commitments to reducing climate pollution throughout their operations and supply chains, and they recognize that supportive state policies are needed to help them achieve these targets.   

“Climate change poses a significant risk to our businesses, threatens the competitiveness and livelihoods of our supply chains, and impacts the communities in which we operate. Because of these risks to our businesses, consumers, and employees, we view climate action as a top priority for Michigan and we offer our support for statewide strategies that will achieve carbon-neutrality by 2050,” the businesses wrote.   

This corporate message comes as the Whitmer administration prepares to release the final MI Healthy Climate Plan, which will lay out recommended strategies to put Michigan on a path to achieve its aim of economy-wide carbon neutrality by 2050. A draft of the plan was published in January, to support Gov. Whitmer’s Executive Directive 2020-10that established the state’s goal of carbon neutrality.   

“Michigan is already feeling the accelerated impact of a changing climate,” said professional engineer Jim MacInnes, board chairman of Crystal Mountain in Thompsonville, MI. “The good news is the technologies we need to build a low-carbon energy future are currently available – electric vehicles and electric vehicle charging stations, grid scale batteries, and wind and solar power. Expanding our power grid is also necessary to accelerate the deployment of these clean energy resources. By working together to advocate and take action now, we can protect this beautiful part of the country and ensure Michigan continues to be an attractive destination for future generations.”  

 “General Motors applauds the ambition in the Draft MI Healthy Climate Plan. We commend the leadership        and efforts to encourage decarbonization in Michigan,” said Matthew Rudnick, director—climate,               environment & energy policy, at General Motors. “The state’s ambitious goals can only be achieved         through the concerted efforts of all stakeholders and with a continued focus on supportive policies.”  

“At EILEEN FISHER, we believe that the climate crisis demands urgent action and systemic change,” said      Shona Quinn, director of social consciousness at EILEEN FISHER, a sustainable design company with  a retail store located in Troy. “Both government leaders and businesses of all sizes have a role to play in  tackling the climate crisis. We welcome Gov. Whitmer’s climate plan which will help businesses and  communities reap the benefits of Michigan’s transition to a clean energy future.”  

“At Siemens, we know that addressing the climate crisis requires both the public and private sectors. That is  why Siemens has committed globally to net-zero emissions in our operations by 2030,” said Judy Martinez-Faye, head of external affairs at Siemens USA. “Achieving carbon neutrality will help Michigan  build a future where businesses and communities can thrive — with cleaner air, well-paying jobs, and a  competitive economy.”  

“The transition to a carbon neutral economy presents an exciting opportunity for Michigan,” said Deana           Dennis, senior manager of state policy at Ceres, a nonprofit organization that organized the letter.             “Many  of Michigan’s largest companies see the economic benefits of acting now to achieve the long-term goal of  carbon neutrality, and they want to see the state follow suit with ambitious statewide climate strategies. We  applaud Gov. Whitmer for her leadership on climate action and look forward to working with Michigan  policymakers and businesses to make her administration’s vision a reality.”  

The letter closed with a strong signal to state leaders that businesses in Michigan support the plan and welcome further action to achieve this ambitious goal.   

“The MI Healthy Climate Plan offers an important step towards achieving our longer-term goal of carbon neutrality. Moving toward a carbon-neutral economy will enhance the vitality, competitiveness, and growth of our state, sending a clear signal that Michigan is open for business,” they letter said.   

Methods of Capturing Carbon

Attribute
Traditional Offsets (Forestry)
Dynamic Carbon Credits
Permanence
10-50 years (variable)
100-1000 years
Measurement Frequency
Annual, manual
Continuous sensor-driven
Additionality Risk
Moderate
Low (based on waste-to-value)
Double Counting Vulnerability
Medium
Low (blockchain-tracked)
Co-benefits
Biodiversity
Soil productivity water retention

The Forestry Credit Reckoning—and Why It Matters

For years, forestry projects—ranging from tree planting to forest conservation—have dominated the voluntary carbon market. But cracks are forming in the bark.

In 2023 and 2024, high-profile investigations revealed that many forestry-based carbon credits, particularly those certified under certain REDD+ (Reducing Emissions from Deforestation and Forest Degradation) schemes, failed to deliver on their promises. Credits were issued for forest areas that were never at risk of deforestation, or for carbon that was “saved” but ultimately released due to fire, logging, or policy shifts.

A 2023 Science study found that over 90% of REDD+ credits analyzed didn’t represent real emissions reductions, raising questions about the legitimacy of billions of dollars’ worth of offsets.

This crisis of confidence has made buyers—especially high-profile firms like Microsoft—much more selective. It’s no longer acceptable to count a ton of CO₂ as “offset” if that credit lacks permanence or fails the test of additionality.

🔍 The Microsoft Response: A Deliberate Shift

Microsoft’s pivot toward biochar, BECCS, and other technology-based carbon removals is no coincidence. It’s a response to systemic flaws in forestry credits—flaws that Dynamic Carbon Credits were explicitly designed to solve. By investing in solutions that are verifiable, permanent, and local, Microsoft is helping rebuild trust in the carbon credit system.

In effect, we’re witnessing a transition to a post-forest offset economy, where science-backed carbon sequestration outpaces tree planting in both credibility and climate impact.

Carbon Offset Companies as Market Architects

Behind every corporate carbon strategy is a growing ecosystem of carbon offset companies that bridge the gap between emitters and sequestration technologies. These firms validate project quality, enforce verification standards, and help corporations like Microsoft meet their Scope 1, 2, and 3 emissions targets.

Microsoft’s partnerships with providers like Chestnut Carbon, Re.green, and innovators aligned with Dynamic Carbon Credits demonstrate how curated, science-based offsets can scale with integrity.

Conclusion: A Future Built on Durable Carbon Removal

Microsoft’s carbon credit strategy is more than a corporate emissions ledger—it’s a blueprint for responsible climate finance. By prioritizing high-quality, durable carbon removals like Dynamic Carbon Credits and biochar, the company is sending a signal: the era of low-integrity offsets is over.

As AI expands and data centers devour electricity, the companies that thrive will be those that match innovation with accountability—and carbon neutrality with climate impact.

Further Reading & High-Authority Resources

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